At any given time, millions of people in Australia, Canada, Europe, and the United Kingdom are getting lost on their smartphones and tablet computers, frantically tapping on the screen and chasing after some kind of prize. Quite a few of these players visit online casinos, either from apps or via their mobile Internet browsers.
Why Mobile Casinos Should Emulate Mobile Games
Mobile casinos, for the most part, tend to offer an approximation of Internet casinos that can be accessed from desktop browsers. In turn, these Internet casinos seek to bring the traditional, brick-and-mortar casino experience to computer users. This is known as skeuomorphism, which is a principle of user interface design.
With skeuomorphism, casino software developers try to design objects that resemble their real-life counterparts. For example, an Internet roulette table is green and invariably features a wheel with red and black notches that correspond to bets. A mobile casino developer will try to approximate, within a smartphone or tablet environment, what he or she has seen from online casinos, thereby creating a cycle of skeuomorphism.
The mobile casino industry is paying very close attention to what is happening in the mobile entertainment sector, whereby millions of people are paying real money to not win anything tangible. For example, an Android app called Big Fish Casino is available in the United States, and it is not a casino at all since online gambling is illegal there. However, casino operators are surprised at how much money Americans are spending on this game.
Some mobile casino developers are already seeking partnerships with third-party firms to get away from skeuomorphism and create themes that gamblers can identify with. A major developer in London, for example, is introducing games with beach and romance themes, and they do not resemble traditional casino games at all.